Many new websites start up on the internet each day, but 90% will fail to get
any useful amount of traffic and end up closing their doors. While sometimes you
may get some luck, it's best to start with the basics to get noticed.
DMOZ
This one can take quite awhile, best to apply to get onto dmoz.org early on
and then forget about it, and with some luck you'll make it on at some point.
The first thing you need to really tackle is getting some people to your
website, and the more targeted the visitor, the better. This first item help
both get traffic, and also to get quality backlinks, which will help you achieve
better search engine listings placement. Getting your page rank better is you
first step.
ARTICLE WRITING
This is becoming increasingly popular, for very good reason. Google is
getting smarter at catching sites trying to cheat the system. Writing articles
actually plays the game fair, but at a very smart advantage. The articles you
write are then displayed at lots of article directories, as well as tons of
regular websites with the same topic (note the same-theme backlinks), and
sometimes your articles make it into newsletters, blogs, etc.
Now, the search engines find the incoming links to your website from the
resource paragraph you add at the bottom of the article. Now you have quality
content at quality sites pointing back to your site, very often with the same
theme which is a huge plus since Google's Jagger Update.
Now that you get readers of these articles (read: targeted visitors), and you
have quality backlinks increasing your link popularity, it is time to look at
other ways.
QUALITY WEBSITE CONTENT
Here is a really easy way to start out getting quality content on your
website. Put the articles you write also on your website as their own pages, or
perhaps in a blog even. Simple, yet very effective.
SITEMAPS
Don't forget this one. It really helps the search engines to walk your
website to find a sitemap on your website. In addition, be sure to make the XML
Google sitemap and feed it to the new Google Sitemaps tool, making it much
faster to get into their SERPs. Yahoo also has a way to feed it a text file with
each URL of your website on its own line.
JOIN FORUMS
Join some quality forums, or even keep visiting the same forums you have been
using. Just be sure to put a link to your website in your signature along with a
few words describing it. This is a great free source to get visitors.
LINK EXCHANGE SERVICES
Link exchange systems can be good or bad, depending on the one you join. The
wrong one, the ones that promise you thousands of backlinks instantly, will get
you banned in short order. The litmus test for a good service is if you either
request or accept each link exchange explicitly. If so, you're in good shape,
and your link popularity should start soaring quickly.
As you can see, there are many ways to help get your website off to a strong
start. I'm always in favor of writing articles on a regular basis as it truly
works, and it also helps establish you as an expert in your field. In any case,
just keep your site in mind and try to get the word out, mentioning your website
whenever it fits.
Tony Kristovich is the owner of EZLinkSystem.com, a link exchange system where you can register for free to exchange links the easy way with other sites.